Everyone touts the importance of communication. There are classes taught in how to communicate to your children, to your spouse, your customer, your boss, your employee, the bill collector. Communication classes teach you to set yourself aside a moment, but even so communication has often become self-serving. It is self-serving when you communicate with an end in sight. There may well be profit to all parties, yet communication preconceived isn't communication. Communicating isn't meant to be a smart way to get what you want.