I thought of something...
When we evolve in our understanding and in our awareness of Unconditional Love, We are advised to give love to other even if they does not return us the love. The excitement comes from the GIVING...
Well....You all know these friends of yours that sends you so much mail everyday that you get fed up with it and stop reading their mail after a while, And even when you tell them to moderate or to stop they won't listen ? .... Well I've coined a new name for it - "Unconditional Spam" :O)